Miami Beach Marketing 305 | Search Engine Optimization (SEO)

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When thinking of SEO (Search Engine Optimization), it's easier to understand how it works if you compare it to GPS for driving directions. With your website being the desired location, mapping out as many clean routes and alternate routes for search engines to travel to your website will ultimately provide you with the desired traffic results from new and existing customers alike. Just like road travel, sometimes construction of certain roadways can obstruct paths to your website, or roads that no longer exist can mislead travelers to the wrong destination. Problems like this occur on a daily basis in the World Wide Web and require an attentive SEO team to constantly update your websites content, security, and indexing. More so, Google routinely changes their policies for how websites report to their search engines and new penalties are always being created for how the information of your website is displayed and distributed. These sudden changes can drop your Google ranking over night. The immediate decrease of incoming traffic both physically and virtually can be discouraging to any business owner. This is one of the reasons why SEO companies provide annual contracts to ensure your website stays up to date and in compliance with evolving policies.

Keywords

If you had to describe your business in one word, what would it be? Keywords are the words that directly correlate to the nature of your business, the product or service you are offering, and the geographic region that you are located in or trying to reach. Identifying the top keywords for your industry will determine how the content of your website is formatted and how your target audience is engaged. The goal is to convert these engagements into calls to action. Word placement plays a critical role in how search engines discover your website and a professional digital marketing agency should be hired to maximize SEO for your organization.

Backlinks

Alternate routes to your website creating a higher flow of traffic. Backlinks are created from alternative sites or sources of media redirecting traffic to your main URL or sub pages. Comprehensive research and creative content placement coupled with articulate writing is the blueprint for successful backlink creation. Improper allocation of links could cause more harm to the visibility of your website than good and it is imperative to know the correct formatting in order for you new link to be properly 

Page Indexing

An essential step in professional search engine optimization that is seldomly overlooked by ammeter SEO companies is, Page Indexing. Whether out of sheer laziness or due to the lack of knowledge on the topic, many overpriced SEO companies are cutting corners when it comes to your organic search results, and relying solely on their proposed budget for PPC (Pay Per Click) ads to deliver traffic to your website. Miami Beach Marketing 305 is meticulous in the strategizing and structuring of all content created and published for the purpose of discovery by Google's web crawler software, Googlebot.