Miami Beach Marketing 305 | Website Design & Development

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There's many factors to account for when it comes to choosing the right website for you or your organization. The size and style of your website will depend entirely on what the website will be used for. 

For example: if you are a larger organization like a commercial air conditioning company, then your industry offers a wide range of services i.e. Installation, Maintenance, Emergency Repair, etc.. You want to be able to adequately showcase the different services your business offers by highlighting them into different pages and subsections of pages. The more services your business offers, the more pages and backlinks you will need created to compete for search engine traffic. A website design like this requires a lot of design time, research and writing. 

Landing Page

Creating a landing page is the simplest version of a website that you can create. A landing page is one website page that contains a direct message. The landing page will have all the information that you wish to share including contact information on one direct page linked to your URL. Landing pages can be used for multiple purposes like personal portfolios containing resumes, simple business models requiring only contact information, special event broadcasts, or even as a means of redirecting traffic to a different website. Landing pages are a fast way to launch your business in the public eye until your full website is built. Additional pages and reformatting can always be applied to your landing page once it's created, and can also be converted into a full website once the design is complete.

Standard Website. A standard website will usually have 4 pages. 

The first page titled "Home" is the most impactful page of your website and should prominently display the main focus of your business. 

"Services", often titled differently depending on the nature of the business, is a second page that displays the different services and products offered by your company and will most likely hold the most keywords for your industry. 

A third paged titled "About" or "About Us" is where your company biography and mission statement is added. Other variations like "Meet The Owner" or "Meet The Team" can also be applied.

The "Contact" page is the fourth web page and is usually positioned last on the navigation bar of your website. This page will close out the message of your website while offering basic contact information i.e. telephone number, business address, email, and other forms of contact like WhatsApp. Inquiry forms are listed here as well for customers to send direct questions.

Shopping Carts and Pay Links

We turn your website into a virtual marketplace with the Shopping Cart plug in. Direct links to purchase your products or services can be added to any item on your website. Let us create a vibrant retail showcase that allows your customers to interact with and learn about the products you are selling before adding them to a shopping cart for check out. Links can also be added to pay for monthly subscriptions and services, and we even provide a direct link that can be used in email and text message to request payment for invoices. Payments processed are sent directly to your bank account and notifications are sent to your email every time a sale is made. There is no credit check required to begin set up.

Optimization Across Mobile Devices

Although websites are primarily built on desktop computers and laptops, how your website displays on mobile phones and tablets is equally as important if not more. In today's society, most of our interactions are online and on-the-go by way of smart devices. Usually, the first time a prospective client searches for your company or visits your website, it is being done from a mobile device. Seamless integration is a major focus of ours. One of the reasons why we chose the development software we use is based on the ability to enhance mobile friendliness. The accessibility of your website is a major determining factor for your search ranking.